The book Essentials of Visual Communication focuses on Visual Communication - it's context as well as it's social impact. It discusses various aspects of visual communication in an up-to-date manner, including good images and examples, it focuses on modern media as well as including traditional methods and practices.
The author Bo Bergstrom has experience as a creative director in advertising agencies in Sweden and is a co-owner of one agency, he has received many prestigious awards in communication and design. He translates his own ideas and experiences throughout the book in an interesting way where his views are an extension of his experience on the subjects and are not meant to opinionate the reader.
He begins each chapter with a short introduction using personal experience to draw you into understanding the chapter, he then goes onto explain jargon and to give illustrations and examples of relevant design and film to aid the reader.
The style of writing is really good, it is almost like reading a novel as you want to continue reading chapter after chapter. The style of the book is clear and well designed, the images and examples are good quality and he includes some thought provoking anecdotes to keep you thinking about what you are reading.
The chapters are all interesting and range from basic design elements such as Typography and colour but also concentrates on the creative process and how messages are perceived by the audience. One chapter which particularly interested me was 'storytelling', I have heard this phrase often mentioned and have not really understood how this could be incorporated into Graphic Design but Bo Bergstrom gives you the components and thought processes behind story telling in Design.
I will definitely be buying this book as although aimed at students, it has some great points and practical advice which would be useful to a Designer at any point of their career.
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