Tuesday, 24 August 2010

Lego

The Lego Ad designed by FCB Johannesburg took top honors at the Cannes Lions International Press category at the International Advertising festival in 2006.
The tag line 'Imagine' suits the ad perfectly, the simplicity is intended to fuel the imagination of the viewer, which essentially the core value of Lego. The primary colours remind you of lego but not in a childish way, they make the image more striking.












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