Studio 7

Studio 7 are based in British Columbia and specialise in creating strong branding for social and environmentally conscious companies.

They differ from many other design agencies as they have a strong ethos in which their business is based on, rather than having these values but incorporating them into the design practice. 

They have many environmental values, they donate a percentage of the profits to myclimate.org and rarely use paper, if they do it is recycled.

The agency has created a unique selling point for itself but could also isolate some clients, but if they believe in what they promote and with everyone trying to become more environmentally conscious, other agencies may be inclined to create a strong environmental ethos.

I was quite surprised by their own website design as it doesn't immediately appear very organic, there are environmental characters such as the earth and the trees but it is a bit strong, in colour and image to seem organic, perhaps they are trying to modernise the traditional characteristics of environmental companies to create a unique branding. The website is good to gain an insight into the things you can do to be more socially aware as a designer and has some good examples of design which has been produced in an environmentally conscious manner.