The Australian Ad Take A Break From the Sun was designed by CHE, Melbourne as part of a skin cancer awareness campaign in Australia. The ambient advertisement is simple but effective, it is a good example of how advertising can be used in relation to the cause it is promoting. Although the shadow technique has been used before in some advertising campaigns in this one it is more effective as the shadow created is not only saying a message it is also in relation to what it is saying. The message is serious and would probably be dismissed or overlooked if advertised in a different way, the designer has really thought about how they can gain interest and ensure people actually read the message they are trying to say.
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