Sunday Drive - Volkswagen

The advert Anyone For a Sunday Drive? was created by Red Urban in Toronto in collaboration with PALM + HAVIS communications in Montreal for Volkswagen Canada. The advert is promoting a nostalgic and romantic notion of the Sunday Drive, a pass time which years ago was seen as a fun thing to do, they are cleverly trying to re ignite the emotional connection with the Volkswagen brand.
I think it is a really clever ad as it is connected to a website where you can go online to virtually experience a leisurely 'Sunday drive' with an added feature of mixing a vintage record using an online mixer.
The ad uses a mix of old and new combining nostalgic and traditional values and lifestyle with modern technology and expectations.


The adverts build an atmosphere of nostalgia and relaxation by the choice of scenery and music, the website also builds the story by beginning with a series of statements and questions leading to the final question "Anyone for a sunday drive?'
http://http//vwsundaydrive.ca/