Take A Break From The Sun

The Australian Ad Take A Break From the Sun was designed by CHE, Melbourne as part of a skin cancer awareness campaign in Australia. The ambient advertisement is simple but effective, it is a good example of how advertising can be used in relation to the cause it is promoting. Although the shadow technique has been used before in some advertising campaigns in this one it is more effective as the shadow created is not only saying a message it is also in relation to what it is saying. The message is serious and would probably be dismissed or overlooked if advertised in a different way, the designer has really thought about how they can gain interest and ensure people actually read the message they are trying to say.

Sunday Drive - Volkswagen

The advert Anyone For a Sunday Drive? was created by Red Urban in Toronto in collaboration with PALM + HAVIS communications in Montreal for Volkswagen Canada. The advert is promoting a nostalgic and romantic notion of the Sunday Drive, a pass time which years ago was seen as a fun thing to do, they are cleverly trying to re ignite the emotional connection with the Volkswagen brand.
I think it is a really clever ad as it is connected to a website where you can go online to virtually experience a leisurely 'Sunday drive' with an added feature of mixing a vintage record using an online mixer.
The ad uses a mix of old and new combining nostalgic and traditional values and lifestyle with modern technology and expectations.


The adverts build an atmosphere of nostalgia and relaxation by the choice of scenery and music, the website also builds the story by beginning with a series of statements and questions leading to the final question "Anyone for a sunday drive?'
http://http//vwsundaydrive.ca/

Lego

The Lego Ad designed by FCB Johannesburg took top honors at the Cannes Lions International Press category at the International Advertising festival in 2006.

The tag line 'Imagine' suits the ad perfectly, the simplicity is intended to fuel the imagination of the viewer, which essentially the core value of Lego. The primary colours remind you of lego but not in a childish way, they make the image more striking.